Consumer Research & Strategy

Insights that
move markets
and brands.

Dalton Insights partners with ambitious brands to uncover what their consumers truly think, feel, and do — and translate that into strategy that drives growth.

Start a Project See Our Work
15+
Years of Consumer Research Leadership
30%
Average Engagement Lift Across Engagements
$150M+
Revenue Influenced by Research Recommendations
Brand Strategy ✦  Quantitative Research ✦  Qualitative Research ✦  Consumer Segmentation ✦  Go-To-Market Strategy ✦  Creative Testing ✦  Market Expansion ✦  Brand Health Tracking ✦  Brand Strategy ✦  Quantitative Research ✦  Qualitative Research ✦  Consumer Segmentation ✦  Go-To-Market Strategy ✦  Creative Testing ✦  Market Expansion ✦  Brand Health Tracking ✦ 
About

Research with the rigor of enterprise, the agility of a boutique.

Dalton Insights was founded by Rodney T. Dalton — a seasoned insights leader who has spent 15+ years guiding research strategy at TikTok, Tinder, Las Vegas Sands, and beyond. We bring Fortune 500-grade research methodology to brands that want actionable answers, not binders full of data.


Whether you need to understand your next market, pressure-test a campaign concept, or build an ongoing insights infrastructure, we operate as a true strategic partner — not just a vendor.

🌐
Global Research Experience
Research across North America, EMEA, APAC, and LATAM markets, including multi-language qualitative work and cross-cultural analysis.
⚡
AI-Enhanced Insights
We integrate generative AI tools to accelerate synthesis, surface patterns faster, and deliver actionable insights at speed without sacrificing depth.
🎯
Outcome-Oriented by Design
Every engagement is built around a business question, not a methodology. We define success metrics upfront and measure our work against them.
What We Do

Research & strategy services
built for real decisions.

From one-time studies to ongoing research partnerships — designed to flex around your team and timeline.

01
Quantitative Research
Surveys, trackers, segmentations, and concept tests that generate statistically robust consumer signals — and clear business implications.
Brand TrackingSegmentationConcept TestingAd Testing
02
Qualitative Research
Focus groups, IDIs, ethnographies, and online communities that reveal the “why” behind the numbers — and uncover insights no survey can find.
Focus GroupsIDIsOnline CommunitiesSemiotic Analysis
03
Brand & Market Strategy
Research-backed strategy for brand positioning, go-to-market planning, market expansion, and competitive landscape analysis.
Go-To-MarketPositioningMarket EntryCompetitive Intel
04
Research Program Design
For teams building their insights function. We design the infrastructure: trackers, panels, intake processes, and reporting frameworks.
Brand TrackersResearch OpsPanel Design
05
Creative & Campaign Research
Concept testing, message optimization, in-market measurement, and post-campaign analysis that makes your creative investments go further.
Creative TestingMessage Opt.Campaign Lift
06
Insights Consulting & Advisory
Embedded strategic partnership for in-house research teams who need a senior thought partner — without the full-time headcount.
Strategic AdvisoryWorkshop FacilitationFractional Insights Lead
Selected Work

Turning research into measurable results.

A sample of the impact our founder has led across global brands — informing campaigns, products, and strategies that move the needle.

TikTok (ByteDance) · 2025–2026
Creator Motivation Research & Product Positioning
Multi-market quant + qual research mapping the creator journey and motivation-based drivers of product perception, directly shaping positioning of Subscriptions and Creator Rewards features globally.
30%
Subscription Adoption Lift
Tinder (Match Group) · 2022–2025
Global Brand Campaign — “It Starts With A Swipe”
End-to-end creative, media, and campaign effectiveness research for Tinder’s first global brand campaign, including concept testing, message optimization, and brand lift measurement across 190+ markets.
11%
Reduction in Hookup Perception
Tinder (Match Group) · 2020–2022
Canada Go-To-Market Strategy
Quantitative and qualitative research culminating in a comprehensive marketing playbook covering user acquisition, branding, and media strategy for the Canadian market.
15%
Revenue Increase
Red Robin International · 2016–2019
Off-Premise / On-Demand Ordering Strategy
Primary and secondary research informing packaging, communication, and delivery strategy for the company’s largest strategic initiative, including custom regression modeling on restaurant-level sales drivers.
$150M+
Projected Revenue Influenced
How We Work

A process built for clarity and speed.

We run lean engagements that keep you informed at every step — and always end in a clear, actionable recommendation.

01
Discovery & Brief
We start with your business question — not a methodology. A focused briefing session ensures the research design is built to answer what actually matters.
02
Research Design
We design the right methodology mix — qual, quant, or both — and build instruments optimized for your audience and goals.
03
Execution & Analysis
We manage fielding and vendor relationships end-to-end, then conduct deep analysis to surface the signal behind the data — not just the numbers.
04
Strategic Delivery
Insights are delivered as clear, executive-ready recommendations — with a workshop option to drive alignment and action across your team.
Get In Touch

Let’s find the insights your brand needs.

Whether you have a specific research need or just want to explore what a partnership could look like, we’d love to hear from you. We typically respond within one business day.

Emailrodney@daltoninsights.com
Phone571.239.9974
Based inLos Angeles, CA — serving clients globally